SoHo Capital LLC

SoHo Capital LLC

Merchant Banking & Advisory

We Are The Gateway to Asia Pacific

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Advising in financial services and TMT since 1997

SoHo Capital LLC is a merchant bank and private investment company founded in 1997. The company has grown to encompass a broad portfolio of interests. The company employs a simple investment philosophy looking for value opportunities where its capital, flexibility, management support, and strategic hand can build value.

SoHo was founded in 1997 in California as a single family office. It soon became a very successful, award winning, multi-family office for 18 of the US’ wealthiest UHNW families and estates.

In 2013, the firm expanded to Asia Pacific and joined the FinTech revolution that was underway in Singapore. SoHo’s global team of advisors consists of industry experts with deep operational expertise, ex-Department of Defense senior officers, and foreign service diplomats with direct, long standing, regional relationships. SoHo has unparalleled access to regional governments, regulators and private sector leaders.

Each SoHo advisor has an average over 20+ years of deep industry experience and strategic relationships both in the private and public sectors. We bring extensive domain expertise and professionalism to every client; and we customize our approach to their individual needs and concerns.

Today, SoHo has offices in Montecito CA, Incline Village NV, SoHo NYC, Washington DC, San Francisco CA, Tokyo, London, Hong Kong, and Singapore.

SoHo has three main areas of focus for its clients: 1) Commercial Validation, 2) Capital Markets Advisory, and 3) Investment.

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1187 Coast Village Rd, #546
Montecito, CA 93108



Areas of Expertise

merchant banking

With each of our advisors having over 20+ years of domain expertise in financial services and TMT we remain the goto resource of operating partners in the region. Couple that with an extensive institutional Rolodex of the region’s leading SWFs.

Digital wealth

The world of wealth management forever changed with the advent of robo-advisors. With the consistent introduction of varying revenue streams and distribution channels, the opportunity for profit grows, but so does the complexity. That’s where we come in.

ai & machine learning

Demystifying technology for AI and machine learning is in itself a creative exercise. It requires finesse, strategic thinking, and in many ways, empathy. At the end of the day, data is profoundly personal.

investment advisor M&A

APAC is ready for advisory consolidation. SoHo strives to anticipate these changes so you can focus more on creating and building a sustainable franchise and business.


The startup and business marketplace in APAC is still for Western firms is a new and fierce frontier that requires strategic guidance from advisors who are deeply entrenched in the particularities of each market. Our firm gives you an holistic approach, so your company can get the best competitive advantage.

apac market entry

The internet, software, and technology are so pervasive that we can’t remember having ever lived without them. Yet, Asia is the growth market for best to execute? These are the challenges that our firm stays two steps ahead of.

alternative risk premia

Smart Beta and Alternative Risk Premia (ARP) are a little bit like the Wild West. There’s a lot of potential, but the rules can seem convoluted and vague at best. Protecting your work involves intellectual property, copyrights, trademarks, and massive distribution. That’s where we come in.


We must all obey the great law of change. It is the most powerful law of nature.
— Edmund Burke