SoHo Capital LLC

SoHo Capital LLC

Merchant Banking & Advisory


Advising for financial services and entrepreneurs since 1997

SoHo Capital LLC is a private investment company founded in 1997. The company has grown to encompass a broad portfolio of interests. The company employs a simple investment philosophy looking for value opportunities where its capital, flexibility, management support, and strategic hand can build value.

SoHo began in 1997 with a US-centric focus and in 2013 expanded its global footprint to Asia, in particular Singapore. The firm’s success in APAC led it to expand its team, its overall offering, and global footprint. Today SoHo has offices in Montecito California, Incline Village NV, SoHo NYC, Washington DC, San Francisco, Tokyo, London, Hong Kong, and Singapore.

SoHo was the first Build-Operate-Transfer (BOT) platform in APAC run as a profit center for US firms as they entered the region. The BOT model began with digital innovation in financial services and has since expanded its mandate to multiple industry verticals.

SoHo has four main areas of focus for its clients: 1) Commercial validation, 2) Joint Ventures, 3) Investment, and 4) M&A. SoHo provides traditional merchant banking, wealth management, asset management, and strategic advisory services. We bring extensive financial services domain expertise and professionalism to every client and we customize our approach to their individual needs and concerns.

Our team of advisors has an average over 20+ years of deep industry experience and strategic relationships both in the private and public sectors.

Get in touch with us to set up a consultation, or use the contact form at the bottom of this page to enquire whether our services are right for you.




1187 Coast Village Rd, #546
Montecito, CA 93108



Areas of Expertise

Digital wealth

The world of wealth management forever changed with the advent of robo-advisors. With the consistent introduction of varying revenue streams and distribution channels, the opportunity for profit grows, but so does the complexity. That’s where we come in.

ai & machine learning

Demystifying technology for AI and machine learning is in itself a creative exercise. It requires finesse, strategic thinking, and in many ways, empathy. At the end of the day, data is profoundly personal.

investment advisor M&A

APAC is ready for the EAM M&A phase. SoHo strives to anticipate these changes so you can focus more on creating and building a sustainable franchise and business.


The startup and business marketplace in APAC is still for Western firms is a new and fierce frontier that requires strategic guidance from advisors who are deeply entrenched in the particularities of each market. Our firm gives you an holistic approach, so your company can get the best competitive advantage.

apac market entry

The internet, software, and technology are so pervasive that we can’t remember having ever lived without them. Yet, Asia is the growth market for best to execute? These are the challenges that our firm stays two steps ahead of.

alternative risk premia

Smart Beta and Alternative Risk Premia (ARP) are a little bit like the Wild West. There’s a lot of potential, but the rules can seem convoluted and vague at best. Protecting your work involves intellectual property, copyrights, trademarks, and massive distribution. That’s where we come in.


We must all obey the great law of change. It is the most powerful law of nature.
— Edmund Burke


Let's Chat.

Use the form below to contact us regarding your enquiry. Please be as detailed as possible. Include your industry along with any specific document requests. To help us best service your enquiry, we recommend that you first describe the issue you’re having before telling us what you want to achieve. You may also email or call us to make an appointment.

For job opportunities, please email us your resume. We’re always looking for new and exceptional talent to lead the firm into uncharted fields of practice.

Name *
Please do not include confidential or sensitive information in your message. In the event that we are representing a party with opposing interests to your own, we may have a duty to disclose any information you provide to our client.